CID (Concepts in Design) is a bespoke design firm based out of Naples FL but originated in Cleveland Oh by mother/daughter duo Barb + Jenn Zella starting in the early 80’s. After Jenn’s studies she decided to join and both have scaled CID to a national level as a world class design firm. 


“We build spaces designed with everyday living in mind . LOCALLY INSPIRED - DESIGN DEFINED BY THE HISTORY OF THE COMMUNITY. We resist anything generic and work hard to create unique, memorable, authentic environments and experiences.  Truly developing and enhancing a brand is our focus.  We are about creating a vision, about creating a feeling, about creating a connection, and most of all about creating spaces that move you.” - Barb + Jenn Z 

It is only natural that (CID.COLLECTIVE) was developed starting with the initial CID Core Collection that includes Apparel and Accessories and will continue to build and layer in additional lifestyle elements. 


A focused part of the CID design process is the ART selection and curation partnering with local artists, installation designers, photographers to help unify spaces. As (CID.COLLECTIVE) develops, this will be an integral part of what is featured and offered in the new concept with our ARTIST COLLECTIVE.


“My love of working on projects nationwide continuously keeps me engaged and involved in projects. As the visionary for CID, my passion for learning about the locality of projects is key to designing living spaces for a community.  ART, LOCAL CRAFTSMANSHIP, and HISTORY where are designing is what personally resonates with each project” - Jenn Z 


 VISIT the CID DESIGN GROUP website to see the full scope of the firm.


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